How a UGC Scale campaign works
Campaigns start about 10 days after signing. That covers creator sourcing, onboarding, account setup and warm-up, and the first brief. From there creators post every week on dedicated accounts, we report every week, and we scale the winning hooks and run the top videos as Spark Ads.
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Step by step
1. Brief form
Tell us about your app on the brand form at https://ugcscale.app/brands: what it does, who it is for and your goals.
2. Agreement
We agree on the plan, markets and start date, and sign.
3. Creator sourcing and account warm-up
Campaigns start about 10 days after signing. That covers creator sourcing, onboarding, account setup and warm-up, and the first brief. Creators post on dedicated TikTok and Instagram accounts set up for the campaign.
4. Weekly content briefs
Every week creators get a brief with the hooks and formats to make, based on what worked the week before.
5. Posting a weekly quota
Each creator posts a weekly quota of videos on the dedicated campaign accounts.
6. Shared Slack channel
Every campaign gets a shared Slack channel with direct access to our team.
7. Weekly reporting
Every week we share impressions, views, engagement and installs, with recommendations on what to scale.
8. Scaling winners and Spark Ads
We double down on the winning hooks across more creators. We run Spark Ads for the client: we boost the top-performing organic videos as paid TikTok ads.
Where to go next
Ready to grow your app with UGC?
Tell us about your app or book a call with the team.