UGC for productivity apps
UGC works for productivity and utility apps when the video starts from a relatable everyday problem and the app solves it on screen. Our work with Cleanup and Smart Noter AI produced 119M+ total views, top video 77M for Cleanup, and 23M+ total views, top video 2.9M for Smart Noter AI.
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Formats that work
- Relatable problem hooks (full phone storage, messy notes)
- Satisfying before and after demos
- Rage-bait and hot take hooks that spark comments
- Student and work-from-home day in the life
The real result
| App | Category | Total views | Videos | Top video | Market |
|---|---|---|---|---|---|
| Cleanup | phone storage cleaner | 119M+ | 1,200+ | 77M | LATAM |
| Smart Noter AI | AI note taker | 23M+ | 500+ | 2.9M | US |
How to start
Fill in the brand form, agree on a plan and we take it from there. Campaigns start about 10 days after signing. That covers creator sourcing, onboarding, account setup and warm-up, and the first brief.
Recent viral videos from productivity apps
Three of the most-viewed recent TikToks in this category from our hooks database, updated as new videos are tracked.
lowkey all the pics my mom sends me are fire since i gave her this app
932KFramed
Utilities & Everyday ToolsSpilling the tea at every study sesh from now on🫖💁♀️ #solvelyai #studywithme #collegelife
488KSolvelyai
Productivity & OrganizationQuickiezshop
Utilities & Everyday ToolsReady to grow your app with UGC?
Tell us about your app or book a call with the team.